Commercial strategy and operational leadership for science-driven teams operating with capital discipline.
Supporting biotech, pharma, and medical device innovators with credible, capital-efficient commercial strategy.
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Who We Work With
Who We Work With
We partner with emerging and evolving life science organizations that need credible commercial clarity while operating lean. Our work supports scientific teams preparing for critical inflection points — capital raises, partnerships, regulatory milestones, or restructuring.
Typical clients include teams that:
Typical clients include teams that:
✔ Need a credible commercial plan to raise capital or secure partners
✔ Have strong science but limited internal commercial experience
✔ Operate with lean resources and need senior leadership without full-time headcount
✔ Require commercial clarity during restructuring or shifts in strategy
✔ Are approaching critical milestones
What We Do
What We Do
Commercial Strategy
Commercial Strategy
● Go to Market & Launch
● Competitive Strategy
● Pricing & Market Access
● Brand and New Product Planning
General Management
General Management
● P&L mindset and strategic prioritization
● Operating discipline within capital constraints
● Cross-functional leadership
● Restructuring support and commercial model refinement
Corporate Strategy
Corporate Strategy
● Commercial opportunity assessment
● Partnership strategy
● Commercial strategy for Capital Raises
● Deal framing
We help science-driven teams develop credible, capital-efficient commercial strategy that supports value creation and investor confidence.
How We Work
How We Work
Fractional Leadership
Fractional Leadership
Senior commercial or BD leadership (2–8 days/month) for teams not yet ready for full-time roles or undergoing transition.
Project-Based Engagements
Project-Based Engagements
Time-bound, outcome-focused work for investor readiness, market strategy, partnerships, or commercial clarity (4–12 weeks).
Strategic Advisory Retainers
Strategic Advisory Retainers
Light-touch support (2–4 hrs/month) to guide BD, strategy, investor materials, and organizational decisions.
Why Hobie Life Sciences
Why Hobie Life Sciences
✔ Operational leadership experience (CEO, COO, GM roles)
✔ Integrated commercial view across marketing, sales, and BD
✔ Capital-aware approach grounded in burn, runway, and milestones
✔ Strategies built for fundraising and value inflection
✔ Flexible engagements to match stage and uncertainty
Meet our founder
Meet our founder
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